IMRSIV / Brand Book / Internal & External

Brand
Guidelines.

The single source of truth for how IMRSIV looks, sounds, and behaves — from the wordmark on a billboard to the button in a product. Use this to keep every surface coherent.

Document
Brand Guidelines v1.0
Owner
IMRSIV Design
Audience
Internal teams, partners, vendors
Last update
10 May 2026
01 / 07

Brand story

Who IMRSIV is, in one breath. Every surface should ladder up to it.

IMRSIV transforms business through technology. We modernize the systems your business runs on — cloud, data, integrations, platforms — built right and deployed fast.

The wordmark drops the vowels because immersion is what we do, not what we say. The brand reads confident, never cute. Capable, never aspirational fluff.

03 / 07

Color

Four colors. Navy carries 60%+ of every surface. The accent triad is for emphasis — never as a wall.

PRIMARY
Navy
Surface · brand
HEX#020041 RGB2 · 0 · 65 CMYK100 · 100 · 0 · 65 PMS274 C
ACCENT · CTA
Magenta
Interactive · focus
HEX#F12A90 RGB241 · 42 · 144 CMYK0 · 83 · 11 · 0 PMS239 C
ACCENT
Purple
Secondary · charts
HEX#8200FA RGB130 · 0 · 250 CMYK78 · 100 · 0 · 0 PMS267 C
ACCENT
Blue
Info · counterweight
HEX#127DD3 RGB18 · 125 · 211 CMYK91 · 41 · 0 · 17 PMS
PAPER
White
Content surface
HEX#FFFFFF RGB255 · 255 · 255 CMYK0 · 0 · 0 · 0 PMS
0% · Blue · #127DD3
50% · Purple · #8200FA
100% · Magenta · #F12A90
usage mix
60% Navy · 25% White · 9% Magenta · 6% Purple/Blue.
print stock
Coated (C) preferred. On uncoated, swap to PMS U equivalents and re-proof.
total ink coverage
Cap at 280% coated · 240% uncoated.
black
Body uses rich black C60 M40 Y40 K100. Small type uses K100 only.
color profile
SWOP v2 (US) · ISO Coated v2 / FOGRA39 (EU).
04 / 07

Typography

Two typefaces. Audiowide carries the brand voice in display. Alexandria does everything else.

AudiowideDisplay · brand voice

IMRSIV

Regular 400

Wordmark, tagline lockup, rare hero hits — never body, never more than one element per screen.

AlexandriaBody · UI · headlines

Built right.
Deployed fast.

Geometric humanist sans, 300–900. Tight tracking at display (-0.02em); default in body. All-caps eyebrows +0.08em.

Light 300Regular 400Medium 500SemiBold 600Bold 700ExtraBold 800Black 900
05 / 07

Voice & tone

Confident. Short. Declarative. Verbs lead. Speak to the client as "you", refer to IMRSIV as "we".

DOTight, action-led, specific.

We modernize the systems your business runs on. Cloud, data, integrations — built right, deployed fast.

Cut your release cycle in half. We rebuilt the deploy pipeline in six weeks.

Transforming Business Thru Technology.

DON'TAspirational fluff, jargon-soup, emoji.

Let's go on a transformation journey together! 🚀

We help unlock synergy across your stack.

We're rockstars at elevating your digital experience.

wordmark casing
Always all-caps: IMRSIV.
tagline
Transforming Business Thru Technology — "Thru", never "Through".
numbers
Spell out under ten. Numerals in stats: 4× faster deploys.
punctuation
Em-dashes for emphasis. Oxford commas. No exclamation points.
emoji
Never in product or marketing copy.
06 / 07

Patterns

Halftone fields and radiating lines — large-scale, low-contrast, navy-bound. Behind hero panels and section breaks; never behind body text.

Halftone · magentahalftone-magenta.svg
Halftone · purplehalftone-purple.svg
Halftone · bluehalftone-blue.svg
Lines · magentalines-magenta.svg
Lines · purplelines-purple.svg
Lines · gradientlines-gradient.svg
07 / 07

Downloads

Master files. Internal teams use these directly; partners get them only via [email protected].